When major credit bureaus receive a submitted mortgage credit request for evaluation, this triggers the information as a lead, consumers may like this to avoid price gouging because the information is then made available to the proper parties so that additional offers can be presented. The Mortgage companies that receive this information as a Trigger lead can appreciate this sort of data because we can pull by certain criteria like credit score and debt, all in all over 30 selectable filters are available. Pre approval makes it much easier because the prospect is much more likely to make it through underwriting and less time is spent on loans that will not be approved.

Trigger Leads are a great tool to match a hot prospect with a competitive offer for mortgage or automotive refinancing.

Before these pre screened Trigger leads started years ago, credit scored mailing lists, word of mouth or referrals were by far the best bet for a loan officer. Back then a sub prime candidate could not qualify for a better rate and might only hear from one or two lenders, today a variety of mortgage and other offers can be compared to the benefit of all.

Trigger leads offer a continual flow of fresh business applications, inquiries, and sales because they are serious marketing leads full of prospects looking to refinance or purchase their home in the near future, this results in time and money saved on both sides of the table. With a trigger lead a good salesman can increase his result-oriented effectiveness on a higher percent of calls, translating either to a forward step in the sales cycle or a very qualified prospect showing a positive response.

The hard inquiry aspect of a mortgage trigger lead is not lost if the applicant is denied, at that point he/she can still be fitted to a new lender and the process can move forward, this may be riskier to your generated sales percentage than simply purchasing the credit profile that best matches your offers, it depends on your monthly loan volume goals, business relationships and skills on the phone.

Triggered leads are superior to other leads available at any price and are delivered daily. The prospect filling out a 1003 form is attempting to uncover their loan credit availability. This action of requesting an evaluation means business, there is at that time one hundred percent interest and that translates into a hot prospect even though you are technically making a cold call.

Today's mortgage trigger leads are yesterday's mortgage leads that were sourced from a list produced by title bureaus or credit bureaus or list companies with one extra defining factor they are twenty-four hours out. Before trigger leads, percentage teasers were in use and loan rates and terms were encouraged without competition, Today there is a level playing ground.